Why Copywriting is More than Just a Boring Marketing Job

Content Marketing

When my time as an English major ended and I entered the professional world last May, I didn’t know what to do with myself. I applied for an online copywriting job simply because my writing skills qualified me and the company was located near my home. I played it up as a great opportunity. But I was secretly grateful the job was just an internship. I could try something else (what, I still don’t know) in case copywriting turned out to be like it sounded — one-dimensional and painfully boring.

MARKETING: ENEMY NUMBER ONE

For most of my college career, I dreamed of a glamorous life in the publishing world as a book editor. I dismissed marketing and advertising as an industry for underachievers. I wanted to publish words that artfully communicated truth. Marketing would be a cop-out option with its attempts to persuade people with petty, manipulative slogans.

I quickly realized, however, that I had no connections to get me into the quickly-shrinking publishing field. When I heard that I landed a copywriting internship, I was thrilled to simply have a job. Nevermind the fact that it was at at an online marketing company.

I kept an open mind as I started working, and I realized the benefits of copywriting and content marketing:

  • I wrote all day, every day, which forced me to improve my sentence structure and idea conceptualization more than I ever did in my undergraduate career.
  • To write about something, you have to deeply understand it. I learned about topics that I would never research on my own, from information technology to fashion design to video production to air guns.
  • Most importantly, I found out why my skills are needed. Businesses need their ideas spread, and content marketing is the hottest way to do it. Writers help the world communicate ideas and build relationships.

I FOUND LOVE IN A HOPELESS…MARKETING COMPANY?

What I didn’t realize about marketing for most of my life is this: it can be truthful and artistic. One of my strongest desires in life is to build meaningful relationships. Who would have thought I could do it with a marketing job? My blog posts spark new ideas, my Web pages improve user experiences and my social media posts encourage interaction.

And I don’t have to be manipulative or boring. The more creative and true my writing, the more effective the marketing. My writing and communication skills are desperately needed in the content marketing world, and I get to facilitate relationships while using my greatest talents. Far from the slow death I expected to experience in marketing, I am more motivated than ever to write creatively and purposefully.

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“DigitalRalph.” content-marketing-word-cloudFlickr. 14 Mar 2013.