LOST STUDENT TURNED DEDICATED ONLINE COPYWRITER
Through this site, I hope to share my writing experiences, goals, and achievements. Currently, I’m a Copywriter / Online PR Specialist at Fathom, a digital marketing and analytics agency. Sounds exciting, right?
No; really, it is. People pay me to write for them. It’s an English major’s dream job. And I wouldn’t want to be paid to do anything else right now.
A year ago, I didn’t know what I wanted to do with my soon-to-be-earned English degree. But I told myself I wanted to edit so I wouldn’t have to make the seemingly life-determining decision of going to graduate school. So, I lost myself in applications to entry-level editorial job openings across the country. Through a connection from my alma mater, Hiram College, I was plucked out of the application mess as a copywriting intern. I didn’t know anything about marketing or online copywriting at the time, but I now value the experience more than any of my jobs.
I write every day. All day. It’s exhausting. And it’s difficult. But my writing has improved significantly, from word choice to sentence structure to voice. Plus, I get to learn about the Internet. As a recent college grad in her twenties, I’m an eager embracer of the Information Age. How could I not enjoy a deeper understanding of that great knowledge source – the World Wide Web?
Through the Internet marketing industry, I’m perfecting my writing skills for the online audience and implementing SEO techniques to online content strategies. I’ve gained experience writing for education, healthcare, manufacturing, and other verticals, allowing me to become an expert in writing the following forms of optimized content:
- Social media posts
- New Web pages
- Current Web pages
- Press releases
As I’ve progressed to my current position, I’ve written for clients such as degree programs and sports stores. I’ve learned about topics that I wouldn’t have researched on my own – IT, fashion design, literature for dyslexic children, air guns, and running shoes. By continuing my training in writing and initiating an education on new topics, online copywriting has been an ideal transition from undergraduate studies to the professional world. It’s a quickly growing company and industry, so the fast pace and high expectations, similar to those of school, push me to achieve my best.
I left Hiram College with little direction for my future. Now, I know that writing is my passion. It excites me, motivates me to communicate ideas that move people. Now that I know I love writing, I can pursue my dedication to spreading knowledge and truth through the art and science of writing.